According to an announcement by Matt Cutts https://mobile.twitter.com/mattcutts/status/251784203597910016 – one of the recent Google algorithm updates will finally address the problem of “low quality exact match domains” in search results.
I say “finally” since I usually do not agree with most of Google’s changes, but it was about time that they addressed the issue of a big number of low quality sites which ranked solely or in big parts based on their domain name alone.
In fact, I never understood why Google put up with this for so long in the first place. In my opinion, a domain name should not affect your Google rankings. An exception here would be brand names and similar where it’s obvious why a specific term should rank.
The power of EMD domains was always something I never really understood – and it bothered me to see certain search results. In particular for that reason that some of those EMD domain sites in some niches were really, really bad.
What say you?
Do you agree with this? Do you think it’s a good move Google finally started to punish those low quality EMD domain sites? Let me hear your thoughts!